No ifs, ands or butt cheeks about it. Ladies, we have a new beauty regime to get on top of. Well, technically speaking, one we’ve got to get to the bottom of. Yes, gal pals, our rear ends are the latest beauty frontier!

What’s good for the face – cleansers, toners, serums, oils, exfoliating scrubs, creams, and masks – is now being specially tailored and marketed for the derriere.

Don’t believe me? Well, no less an authority than the august New York Times has proclaimed, “Butt skincare is definitely a thing now.”

“But what kind of a “thing?” you well might ask. “And why?” Read more