Rebranding: Dunkin’ Donuts … and Me?
The Name Game
Rebranding is the rage. Dunkin’ Donuts and Weight Watchers are just the latest jumping on the name change bandwagon. And it’s got me thinking. Maybe middle-aged me could use a change too.
After all, I don’t want to be one of those people who gets stuck in a rut. Shaking things up might be just the thing I need. Instead of the same old Karen Galatz – writer, wife, and mom, perhaps I need a different persona.
But how and what should I change? Read more