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Rebranding: Dunkin’ Donuts … and Me?

The Name Game

Rebranding: Dunkin' Donuts and Me?

Rebranding is the rage. Dunkin’ Donuts and Weight Watchers are just the latest jumping on the name change bandwagon. And it’s got me thinking. Maybe middle-aged me could use a change too.

After all, I don’t want to be one of those people who gets stuck in a rut. Shaking things up might be just the thing I need. Instead of the same old Karen Galatz – writer, wife, and mom, perhaps I need a different persona.

But how and what should I change? Read more

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